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In 1978, Alacer introduced the Emergen-C® effervescent powdered drink mix as the “champagne of nutritional drinks.” The good tasting, fizzy drink mix featured 1,000 mg of vitamin C, B vitamins and electrolytes, which became Alacer’s signature formulation. The novel delivery system for vitamins and nutrients soon had a loyal following who found Emergen-C to be the fast, fun way to support their health and energy.

More recently, Alacer has grown the Emergen-C brand by branching out from its natural retailer roots with expansion to drugstores, supermarkets, mass merchandisers, and club stores.

Today Alacer sells more than 10 flavors of the original Emergen-C formulation, three flavors of Emergen-C Kidz®, and specialty formulas that include Emergen-C Immune+® System Support* with Vitamin D, Joint Health,* Heart Health,* Vitamin D & Calcium, and Emergen-C Multi-Vitamins.